If you’ve ever wondered about what goes into the making of a television commercial, today you’re in for a little treat. Last week I had the exciting opportunity of appearing in a PSA (public service announcement) for my client California Raisins. Here are the behind-the-scenes photos from the shoot and the days leading up to it.
More than one week prior to shooting, I rehearsed the “copy”, or script, in front of my iPhone camera until I perfected it. In my olive oil t-shirt.
If there’s one thing I’ve learned from my stylist friend Diane Aiello, it is to have plenty of clothing options for any given shoot. So I brought eight that she helped me select. Read: As many items as I could possibly jam into my carry-on luggage. Director Ray Salo and his assistant Michelle, who were a dream to work with, chose the outfit I wore for the shoot—a berry-colored Kate Spade shift dress. It was a fabulous choice for the pretty park setting and sunny, summery day in Vacaville, California.
“The talent”: Ocean Raye, her mom Julie and me. The entire family that was there was just as adorable.
Naturally, we munched on raisins prior to filming.
Then it was time for microphone placement, last minute touchups, and sound and lighting checks.
Strategically placing my microphone and plastering it on with surgical tape.
And that’s a wrap! Or, make that a tuna salad sandwich with avocado and provolone on whole-wheat bread. I enjoyed half and saved the rest for eating a few hours later at the airport. So good.
This PSA will start airing nationwide in January and online even sooner. You know that I’ll share it with you as soon as I get my hands on it.
Stay tuned in a couple weeks for the behind-the-scenes at the biggest food and nutrition conference in the world.
I love my job!
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