TV Nutritionist in California Raisins PSA

Michelle Dudash on set for the California Raisin commercial shootIf you’ve ever wondered about what goes into the making of a television commercial, today you’re in for a little treat. Last week I had the exciting opportunity of appearing in a PSA (public service announcement) for my client California Raisins. Here are the behind-the-scenes photos from the shoot and the days leading up to it.

Michelle Dudash practicing lines for TV commercial

More than one week prior to shooting, I rehearsed the “copy”, or script, in front of my iPhone camera until I perfected it. In my olive oil t-shirt.

Michelle Dudash's wardrobe for the California Raisin commercial shoot

If there’s one thing I’ve learned from my stylist friend Diane Aiello, it is to have plenty of clothing options for any given shoot. So I brought eight that she helped me select. Read: As many items as I could possibly jam into my carry-on luggage. Director Ray Salo and his assistant Michelle, who were a dream to work with, chose the outfit I wore for the shoot—a berry-colored Kate Spade shift dress. It was a fabulous choice for the pretty park setting and sunny, summery day in Vacaville, California.

Michelle Dudash with hair and makeup before the California Raisin commercialNext stop: Hair and makeup with the lovely and talented Frances Ertola (makeup) and Carolyn Orozco (hair), who have even worked with rock stars! I knew I would be in good hands.

Michelle Dudash on set with Julie and Ocean Raye for California Raisin commercial shoot

“The talent”: Ocean Raye, her mom Julie and me. The entire family that was there was just as adorable.

California Raisins snack pouch

Naturally, we munched on raisins prior to filming.

Michelle Dudash on set for the California Raisin commercial shoot

Then it was time for microphone placement, last minute touchups, and sound and lighting checks.

Michelle Dudash on set for the California Raisin commercial shoot

Michelle Dudash on set for the California Raisin commercial shoot

Strategically placing my microphone and plastering it on with surgical tape.

Michelle Dudash and makeup artist Frances Ertola on set for the California Raisins commercial shoot

Nutrition spokesperson Michelle Dudash on set for the California Raisin commercial shoot

Show time.

Michelle Dudash's lunch while on set for the California Raisin commercial shoot

And that’s a wrap! Or, make that a tuna salad sandwich with avocado and provolone on whole-wheat bread. I enjoyed half and saved the rest for eating a few hours later at the airport. So good.

This PSA will start airing nationwide in January and online even sooner. You know that I’ll share it with you as soon as I get my hands on it.

Stay tuned in a couple weeks for the behind-the-scenes at the biggest food and nutrition conference in the world.

I love my job!


You might also enjoy:

A Nutrition Spokesperson’s Radio Media Tour at Home

Celebrity Video at Woman’s Day Red Dress Awards with Michelle Dudash

VIP Blogger Luncheon at BlogHer: An Up Close Look

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  1. Suzanne
    Posted October 3, 2012 at 8:59 am | Permalink

    You look awesome (as always)! I think I need my own stylist and hair and makeup people ;) But don’t we all!!

    • Posted October 3, 2012 at 9:43 am | Permalink

      Thanks, darling.

      I wish I had stylists for my personal life, but alas, they are only for professional appearances:) My husband would immediately put the kibosh on that. LOL.


  2. Posted October 3, 2012 at 10:07 am | Permalink

    Love the selection of wardrobe you brought! Hope to see you at FNCE.

    • Posted October 3, 2012 at 10:10 am | Permalink

      Thanks, Carlene! Yes, I’m sure I will see you around at FNCE. I’ll be at the California Raisins and National Pork Board expo booths on Sunday and Monday. I’ll send out the times on the #FNCE feed during days leading up. Please stop by if you get the chance.

  3. Rebecca
    Posted October 3, 2012 at 10:49 am | Permalink

    Well done, Michelle!!

    I concur with Suzanne as well, re: personal stylists for everyday. :) A one of my closest friends is a stylist, so I tend to luck out a little with her. :)

    • Posted October 3, 2012 at 11:58 am | Permalink

      Thanks, Rebecca! You are lucky to have one of your closest friends as a stylist!

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