Cake for Breakfast? New Social Media Report Reveals What America Eats for Breakfast

Cake image courtesy of Freedigitalphotos.net/bplanet

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Cake image courtesy of Freedigitalphotos.net/bplanet

Image: Freedigitalphotos.net/bplanet

I admit that I’ve eaten cake for breakfast (like an appetizer before my first meal) on the day after my birthday. Come to find out, I’m not alone. The national Got Milk? campaign and social media experts Crimson Hexagon recently released a social media report spanning two years and 20 million breakfast tweets that uncovered the good, the bad and ugly of what Americans are eating and tweeting about for breakfast.

What America (Tw)eats

Here are stats from the report that I found most interesting:

Coffee image courtesy of Freedigitalphotos.net/Pong

Image: Freedigitalphotos.net/Pong

The top four beverages consumed are coffee, tea, milk and juice – in that order. Here, Americans are doing just fine, as long as “coffee” doesn’t include a whole pot or a 500-calorie sugary drink with some coffee in it. I love my coffee in the morning, especially a latte with non-fat milk, since milk provides 8 grams of high-quality protein, which is actually more than you get from an egg and helps me stay fuller longer. Tea is something I save for the afternoon (less caffeine).

Bacon image courtesy of Freedigitalphotos.net/criminalatt

Bacon image courtesy of Freedigitalphotos.net/criminalatt

Our favorite breakfast foods are not so balanced. Bacon garnered the most food tweets (bacon braggers!). Eggs come in second (good), followed by pancakes and toast. Hopefully those are pancakes made with whole-grains with a moderate amount of real maple syrup (probably not) and purely 100% whole-grain toast (doubtful). I frequently enjoy toast for breakfast – Ezekiel sprouted wheat bread, or a 100% whole-wheat English muffin spread with almond butter or peanut butter.

Americans talk about morning protein. That’s good, since all carbs and no protein do not a satisfied person make. Experts recommend 20-30 grams of protein at breakfast, however, the average breakfast contains just 10-12 grams. The top-tweeted bacon, eggs and milk contain a good shot of protein.

Pizza image courtesy of Freedigitalphotos.net/suphakit73

Image: Freedigitalphotos.net/suphakit73

There were more than 100,000 tweets about cake or chocolate for breakfast and more than 200,000 tweets for pizza. Leftovers, fast food and even pie are part of America’s morning tweets.

And perhaps the most shocking to me is that 1 in 5 Americans still skip the most important meal of the day, with more than 1.6 million tweets confessing to the unthinkable. I eat breakfast every single day, and it is almost always a healthy, balanced one providing important nutrients and much needed a.m. energy.

How do your habits compare?

 

Disclosure: I work closely with the national Got Milk? campaign and they compensated me for my time to write this post. Words are my own.

 

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2 Comments

  1. Lisa H says:

    The tradition in our family after a celebration, whether it be Thanksgiving, Christmas, or birthday, is to have a slice of pie (or cake) for breakfast. I guess we just enjoy spilling the celebration over to the next day! Most days, though, we eat a healthy breakfast. With two teenagers who are eating anything and everything in the fridge, I make sure we have several healthy options.

    1. Oh yes, Lisa! I like the sound of that tradition (that is my everyday person voice talking, not my nutritionist voice – ha). Pie for breakfast during the holidays is a beautiful thing. And Christmas cookies!

      Cheers,
      Michelle

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